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BRAND STORY

I was born a piece of clothing –nurtured by my designer and tailor from the very first sketch on paper to the final stitch.

We had all hope to be appreciated by our beloved owners. I loved seeing her bright smile flaunting in front of the mirror –it had made my existence seemed meaningful, at least for a while.

Unfortunately happiness doesn’t stay long. Shortly after, more and more clothes were shoved into the closet after being worn once or twice, and of course, like many of my friends, I was forgotten. The creases engraved on our bodies were the only reminders that we had once served a purpose.

One day I overheard my owner murmuring something about Danshari, and soon we were moving places: from the dark closet into a nylon bag. Whispering to myself, I said a silent goodbye –I had thought this would be my last day on this substantial world. I tried to remain calm, comforting myself and my fellow companions to not be upset, because even at the end, were main together.

To my surprise, I hadn’t arrived at a recycling bin or a trash can. Instead I was settled at a boutique named ‘a break 93’ –a colossal closet that combined different clothes from previous owners. 

Through donation or consignment, once again I am able to find a new owner who is able to cherish me after being cleaned, packaged and displayed in the shop. 

 

“I was born as a shopaholic. I lived for the high fashion lifestyle depicted in magazines, and would die to have a lifetime’s supply of new clothing. I have been aware of the distressing impact of what the fashion industry does to the environment and third world countries a long time ago. I well knew I was at fault to blame, but I couldn’t help myself, hence I could only bring my guilt along with me while shopping. Once I arbitrarily came across a book discussing the ideology of Danshari, and that was the turning point of my life – I was fully convinced that the refusal, disposal and separation of material possessions could still sustain the quality of life, and not to mention the cut down on environmental pollution! Hence I established ‘a break 93’ with my good friend Yuki.” – Yen, Founder of ‘a break 93’

Reduce Recycle Reuse

Live slowly, live simply

Secondhand doesn’t have to be déclassé

when it’s with the right makeup and outfit.

We pursue the ideology of Danshari:

The refusal, disposal and separation of material possessions.